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Business Schools in Europe are Finding Online Learning with Unparalleled Benefits

3/14/2014

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PictureImage Courtesy: bit.ly/1cEv6qs
Business schools in Europe could not remain untouched for long from the all-encompassing influence of technology-induced education. One by one, all are on the queue of entrusting their reliance on online technologies as the most effective medium for teaching and learning. And, it seems that before too long, all top-rated business management course content will be delivered in purely online model. 

HEc Paris Started its Own MOOCs

The process, however, has already been started, when and in France, HEC Paris has recently became the first business school to offer a Massive Open Online Course (MOOC), which has drawn more than 30,000 students to its debut class titled “Understanding Europe”, taught in English and available on Coursera.

In its further plan, the university is looking forward to introduce six more MOOCs next year. The second MOOC which will teach financial valuation launches on 4th of this March. However, this course will be somewhat different from the initial one. Sixty percent of students who registered for the six-week “Understanding Europe” were from outside Europe. And, they were provided the opportunity of interacting with the students of HEC, Paris’s physical campus via online forums, videos and surveys to discuss about the working strategies of European Union and other European institutions.

Developing Nations Possess Great Enthusiasm for Online Learning

The difference between the first MOOC and the next one are going to be quite prominent. The second MOOC called “Evaluation Financiere de l’Entreprise” will be taught in French. Besides, of its 12,000 registrants, approximately thirty percent are French. And, most of the non-French students are from African nations and the developing world.

Such huge interest among the learners of developing nations shows how free online learning can quench down their incessant thirst for knowledge. Without having to incur a lot of expenses these students took the opportunity of learning about Europe from native teachers. These programmes also show HEC global opportunities to conduct essential research projects.

As says Gianpiero Petriglieri, associate professor of organizational behaviour at INSEAD, “MOOCs, in many ways, are a university’s attempt to transcend their ties to a nation-state. The aspiration of online learning is that you can access a pool of potential students who don’t have access to your offerings, whether geographical or financial,” it also shows how online learning can be designed and exploited for mass benefit of learning, and that too, against very nominal resources.

It is, although, not very common to organise business-focused MOOCs in Europe, as points out Petriglieri, the continent has surely understood huge potentiality of online learning, and is showing a growing appetite for it. HEC Paris is now all set to explore every advantage of online learning and the growing mass interest to it. To this end, in addition to Coursera class, the school is planning MOOCs on France Univeriste Numerique, which is a platform for promoting digital learning in higher education initiated by the French ministry of Higher Education and Research.

European business schools are trying some experimentation with online courses, and MOOCs seems to be the prelude European nations are coming up fast in the sphere of online business education.


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    I am Phillip Morgan an Education Specialist, working as an educational counsellor addressing a variety of student challenges. Among others writing is one of my most favourite hobby. I enjoy writing on a wide range of topics that are reforming the education scenario today.

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